One of the interesting fields of innovation today is business model innovation. Although technological innovations raise most interest and have the highest impact, business model innovation is the lever to business success in most cases. Examples like Google, Easyjet and IKEA prove that innovative business models can generate sustainable business success. In the module on Innovation & Entrepreneurship that I conduct for TSM Business School I used the very practical Business Model Canvas approach propagated by Alexander Osterwalder. For a brief summary of the idea watch the following video of his 7 minute presentation at the Emerce Day in the Netherlands.

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